Go-To-Market Plan Management - Lectures, Courses & Workshops

Why is it important?: A Go-To-Market (GTM) plan is crucial as it outlines the strategy for launching a product or service into the market, guiding the entire process from development to customer acquisition. It helps align the marketing, sales, and operational efforts, ensuring a coordinated and effective approach to reaching the target audience. A well- defined GTM plan enhances a company's chances of success by minimizing risks, optimizing resource utilization, and fostering a clear understanding of market dynamics.

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Standard Purchasing Price: EUR 5,000.